Category Insights
Which categories are growing, and what do they cost on average on marketplaces?
Category Insights compares categories on growth, average marketplace costs and return rates. Available once category data is linked to your products and there is enough spread for a sound benchmark.
What you can do with this
Compare growth per category against associated marketplace costs.
Spot categories with above-average return rates for targeted optimization.
Use benchmarks as a starting point when expanding into new product categories.
What you see
Growth, average fees and return rates per category.
Geographic popularity and price development per category.
Public benchmarks only with sufficient aggregated spread.
All public figures are aggregated and anonymized: a figure only appears with enough independent organizations and cases, exact counts are rounded and never traceable to a single customer.
Turn your own data into insight
Connect your marketplaces and see your own figures alongside the public benchmarks.